What is E4?
E4 (Entertainment Four) is the brother channel to Channel Four and is aimed at 18 – 35 year olds with programmes such as, The Big Bang Theory, How I Met Your Mother, Cleveland Show, New Girl and much more. It was established in 2001 as a bonus show for satellite subscribers like Sky and Virgin.
What are Estings/Idents?
An Ident is a short animation on a program during the intermission between two programmes. Estings is a type of ident on the TV Channel E4 which are submitted to E4 by people of the UK.
What is it aiming to do?
The aim of the Estings is to inform people who have only just turned the channel to E4 know what channel they are watching. They are also used to fill up space during the adverts.
Who is it aimed at?Estings are aimed at the audience for the TV Channel E4 which the age rang is about 15-35 year olds who maybe be independent creative thinkers.
What are your initial ideas?
A hungry animal finding a bomb and eating it then it explodes and The sun rises but instead of a sun its the E4 logo and it shines